BLUME DOLLS
When Skyrocket Toys needed influencer expertise for the launch of Blume Dolls, I stepped into the lead role and built the creator program around the launch. The work brought together 20+ creators, then extended into TV, paid and organic content.
20+ CREATORS
10MM+ ORGANIC IMPRESSIONS
PAULA’S CHOICE — THE GOOD FIGHT
For Paula’s Choice, I helped develop The Good Fight, a social series centered on women whose stories were often absent from mainstream beauty marketing.
SHORTY AWARD / SOCIAL GOOD
PAULA’S CHOICE — THE GOOD FIGHT
For Paula’s Choice, I helped develop The Good Fight, a social series centered on women whose stories were often absent from mainstream beauty marketing.
SHORTY AWARD / SOCIAL GOOD
SNIPES x WE THE. BEST
For the opening of SNIPES’ Miami flagship, I helped turn a traditional grand opening into a cultural event built around DJ Khaled and We The Best. The experience used access, spectacle and fan engagement to create hype, drive attendance and deliver against the business. (and keyword: almost got shut down by MIA PD, but more on that later)
CAPACITY / MAXED
SALES GOALS / EXCEEDED
SNIPES x WE THE. BEST
For the opening of SNIPES’ Miami flagship, I helped turn a traditional grand opening into a cultural event built around DJ Khaled and We The Best. The experience used access, spectacle and fan engagement to create hype, drive attendance and deliver against the business. (and keyword: almost got shut down by MIA PD, but more on that later)
CAPACITY / MAXED
SALES GOALS / EXCEEDED
A few other projects across culture, beauty and creators.
BLUME DOLLS
When Skyrocket Toys needed influencer expertise for the launch of Blume Dolls, I stepped into the lead role and built the creator program around the launch. The work brought together 20+ creators, then extended into TV, paid and organic content.
20+ CREATORS
10MM+ ORGANIC IMPRESSIONS
MORE WORK
A few other projects across culture, beauty and creators.
MORE WORK