I’ve spent the last 15+ years working across the parts of marketing that are often treated as separate disciplines — brand, creative, retail, social, partnerships, experiential, production and e-commerce.
My career has moved between agency and brand teams and across categories including fashion, retail, entertainment, beauty, CPG and DTC. The categories have changed, but the part of the job I’m drawn to has stayed pretty consistent.
I like getting into a business, understanding what’s actually going on, and figuring out what marketing can do about it.
Sometimes that means shaping a campaign. Sometimes it means connecting teams that should be working together. Sometimes it means finding an opportunity that wasn’t part of the original ask.
I’m happiest when I can help shape the answer and then stay close enough to the work to help make it real.
CURRENT
McKinney — Account Director
PREVIOUSLY
NBCUniversal / Peacock
Happylucky
Moontide
VaynerMedia
ICED Media
The Shelf
Diesel