I joined Driftward roughly five months before launch and worked across almost every part of building the business.
I helped curate and manage the artist roster, shape the brand and customer experience, build workflows with production partners, manage the e-commerce experience, and make decisions around packaging, fulfillment and customer service.
With virtually no traditional marketing budget, we built launch momentum through our artists, owned social audiences and editorial network, then added a small paid-media investment to amplify it.
PROFITABLE WITHIN 6 MONTHS