ADIDAS x JD SPORTS

For the NMD, the opportunity was to give consumers a reason to engage with JD Sports that went beyond simply buying the shoe.

The work connected social, retail, influencers and an immersive Times Square experience, while global toolkits extended the campaign into in-store environments across markets. Social created anticipation, the physical experience gave consumers somewhere to show up, and the retail system gave the idea a life beyond a single launch moment.

2X NMD sales