ADIDAS x JD SPORTS
For the NMD, the opportunity was to give consumers a reason to engage with JD Sports that went beyond simply buying the shoe.
The work connected social, retail, influencers and an immersive Times Square experience, using the launch moment to build cultural energy around the product and bring people into the store.
Social created anticipation before the event. Influencer and content extended the moment beyond the room. The physical retail experience gave the launch a place consumers could actually show up for.
2X NMD sales
700+
RSVPs
